Modern Strategies Next-generation thinking applies to real estate just as much as any other profession. Those who do not apply this kind of thinking will be left behind.
Naturally, the properties start out on MLS.ca and Zoocasa, but everyone does that. But you also must put them on Craiglist and Kijiji and HomeFinder and Facebook Marketplace and Point2 Homes and even Mondinion (an International listing service), plus any other site-du-jour that increases the property’s visibility.
Marketing of the future lies in social media – like Twitter, Facebook, YouTube, and Blogging – and the future is already upon us. No longer the frivolous time-waster of teenagers and office workers, social media has become a powerful business tool for branding and exposure, and modern real estate agents in Mississauga are doing their clients a disservice if they are not unleashing their brand upon the socially-networked masses.
Yes, it is true that the newspaper advertising of a property is contributing less and less to the eventual sale of the home, but to remove it from the marketing equation entirely is a mistake. There are still a large percentage of potential buyers who look at newspaper advertising even if the centralization of their search is on the Internet. In addition, personally, if I have attracted a buyer from my newspaper ad and that person has no representation, then because of the “double-ender”, I would reduce my commission, putting more money in my client’s pocket.